Global SX Email Specialist, ALL


World Food Program(WFP)  is looking for qualified applicants for the following open position.

KEY RESPONSIBILITIES
• For the development, delivery and execution of the email fundraising component of WFPs Supporter Experience offer
• To review and optimise 2021 plans and identify areas for development linked to increased performance and income
• Review the WFP data segmentation model in align with the email marketing programme and make recommendations on email communications and engagement
• Work closely with Global Content and Supporter journey consultant to ensure the content needs of the email, SMS, messenger programme is sufficiently met, in terms of content gathering and production
• Look at how best WFP could use email/SMS/messenger as an non-financial / engagement tool and the best tools/technics/approach to deepening the connection we have with donors through this main communications channel
• Develop a testing roadmap for 2021 and beyond for email marketing aimed at optimising performance across a number of core metrics
• Mentor members of the SX team to increase their email marketing knowledge base and skillset
• Establish a monitoring and evaluation process for email marketing, so learning’s are capture and the effectiveness of the programme is continuously being measuring and optimised
• Review and make recommendations on the rollout of two new fundraising marketing channels – SMS & Messenger
• Keep abreast if industry developments and incorporate them into the WFP programme
• Develop the 2022 email marketing strategy
DELIVERABLES AT THE END OF THE CONTRACT
• Testing roadmap to ensure optimization performance of email and on boarding journeys
2022 email marketing strategy
• Recommendations on how to use email as a non-financial/engagement tool
QUALIFICATIONS AND EXPERIENCE REQUIRED
• At least 5 year’s progressive experience running email marketing in a fundraising or marketing environment.
• Non for profit and/or commercial experience
• Experience of strategic planning of email programmes with good tactical hands on experience of testing and optimization, preference of working on global email programmes

Requirements

  • Work experience as an Accountant
  • Excellent knowledge of accounting regulations and procedures, including the Generally Accepted Accounting Principles (GAAP)
  • Hands-on experience with accounting software like FreshBooks and QuickBooks
  • Advanced MS Excel skills
  • focus is a digital-first strategy, working through a centralised global team recruiting supporters primarily through digital channels and building an outstanding supporter experience through a multi-channel  loyalty programme.In the first year of the new growth strategy the Roma HQ IG team recruited c130k new supporters (both regular monthly givers and single givers), from over 130 countries primarily through digital advertising with some local DRTV testing. With annual income more than quadrupled from $3m in FY19 to $12m in FY20. But the growth ambitions go far beyond this. The team have also recently on boarded a global supporter experience agency who enable a truly multi-channel approach to deepening connections supporters have with WFP and building loyalty. The tech stack supporting this activity is solid with platforms such as Marketing Cloud and Tableau in place to enable a strong data driven supporter experience programme. While we will offer a range of channels to deepen supporters email remains likely to be our main communication channel with plenty of opportunity to really enhance and improve our existing offering.PURPOSE OF THE ASSIGNMENTThis role will play a critical part in our supporter experience (SX) team by improving how all our email activity contributes to building a best in class supporter experience and drive stronger engagement and loyalty rates. The role will be comfortable developing on boarding journeys/annual calendar-based email communications plans as well as running on going testing and optimization activities.

    KEY RESPONSIBILITIES

    • For the development, delivery and execution of the email fundraising component of WFPs Supporter Experience offer
    • To review and optimise 2021 plans and identify areas for development linked to increased performance and income
    • Review the WFP data segmentation model in align with the email marketing programme and make recommendations on email communications and engagement
    • Work closely with Global Content and Supporter journey consultant to ensure the content needs of the email, SMS, messenger programme is sufficiently met, in terms of content gathering and production
    • Look at how best WFP could use email/SMS/messenger as an non-financial / engagement tool and the best tools/technics/approach to deepening the connection we have with donors through this main communications channel
    • Develop a testing roadmap for 2021 and beyond for email marketing aimed at optimising performance across a number of core metrics
    • Mentor members of the SX team to increase their email marketing knowledge base and skillset
    • Establish a monitoring and evaluation process for email marketing, so learning’s are capture and the effectiveness of the programme is continuously being measuring and optimised
    • Review and make recommendations on the rollout of two new fundraising marketing channels – SMS & Messenger
    • Keep abreast if industry developments and incorporate them into the WFP programme
    • Develop the 2022 email marketing strategy

    DELIVERABLES AT THE END OF THE CONTRACT

    • Testing roadmap to ensure optimization performance of email and on boarding journeys

    2022 email marketing strategy

    • Recommendations on how to use email as a non-financial/engagement tool

    QUALIFICATIONS AND EXPERIENCE REQUIRED

    • At least 5 year’s progressive experience running email marketing in a fundraising or marketing environment.
    • Non for profit and/or commercial experience
    • Experience of strategic planning of email programmes with good tactical hands on experience of testing and optimization, preference of working on global email programmes

     

    Education

    Desirable experience

    • Advanced University degree in marketing, or other relevant field – or First University degree with additional years of related work experience and/or trainings.
    • Had some experience planning and delivering SMS and messenger (incl. WhatsApp) marketing/fundraising strategies
    • Familiar with Facebook ad manager and has some knowledge of deploying paid Facebook advertising
    • Preferable Experience of working on Marketing Cloud

     

    Soft skills

    • Strong communication skills
    • Good analytical and data driven, evidence led approach to fundraising and marketing
    • Strong relationship building
    • Good attention to detail
    • Ability to think creatively
    • Good, supportive team player
    • Ability to form strong relationships and thrive in complex stakeholder environments

    Languages

    • Excellent command of spoken and written English.
    • Preferable Arabic speaker
    • Advantage one of the other UN languages (Chinese, Russian, Spanish, French)

    Terms and Conditions

    WFP offers a competitive compensation package which will be determined by the contract type and role’s responsibilities and deliverables. Please note that as per WFP policy it is not assessed on personal qualifications and expectations.

    Visit the website for detailed information on working with WFP: http://www.wfp.org – Click on: “Our work” and “Countries” to learn more about WFP’s operations.

    Duty Station: The role could be home based.

    N.B: Qualified female applicants and qualified applicants from developing countries are especially encouraged to apply.

    WFP has zero tolerance for discrimination and does not discriminate on the basis of HIV/AIDS status.

    No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.

    How to Apply

    To apply click here https://unjobs.org/vacancies/1612982042250

    Deadline for applications: 28.02.2021

 

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